North Carolina Journal of International Law

"Connecting North Carolina to the World of International Law"

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The Enforcement Against Counterfeit Luxury Goods

By: Izzy Vaughan-Jones Abstract: Historically, luxury designer brands agreed to allow law enforcement to protect the trademark to their intellectual property and did not publicly confront fraudulent manufacturers. However, as consumer demand for luxury goods rises, counterfeiters are emerging through social media and e-commerce sites promising to provide similar looking products but at a fraction of the price.  To deter…